Blank, Steven G., and Bob Dorf. 2012. The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company, Vol. 1. Pescadero, Calif: K&S Ranch Inc.
John W. Mullins. 2006. The New Business Road Test. Harlow, England: Prentice Hall/Financial Times.
Osterwalder, Alexander, Yves Pigneur, Greg Bernarda, and Alan Smith. 2014. Value Proposition Design. Vol. Strategyzer series. Hoboken, New Jersey: Wiley.
Ries, Eric. 2011. The Lean Startup: How Constant Innovation to Creates Radically Successful Businesses. [London]: Portfolio Penguin.
