Blank, Steven G., and Bob Dorf. 2012. The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company, Vol. 1. K&S Ranch Inc.
John W. Mullins. 2006. The New Business Road Test. Prentice Hall/Financial Times.
Osterwalder, Alexander, Yves Pigneur, Greg Bernarda, and Alan Smith. 2014. Value Proposition Design. Strategyzer series. Wiley. http://UCL.eblib.com/patron/FullRecord.aspx?p=1887760.
Ries, Eric. 2011. The Lean Startup: How Constant Innovation to Creates Radically Successful Businesses. Portfolio Penguin.
