@article{Ajana_2015, title={Branding, legitimation and the power of museums: the case of the Louvre Abu Dhabi}, volume={13}, url={http://www2.le.ac.uk/departments/museumstudies/museumsociety/documents/volumes/ajana}, number={3}, journal={Museum and society}, author={Ajana, Btihaj}, year={2015} }
@article{Al-Kuwārī_2012, title={The visions and strategies of the GCC countries from the perspective of reforms: the case of Qatar}, volume={5}, url={http://akak.nsms.ox.ac.uk/sites/akak/files/the_visions_and_strategies.pdf}, number={1}, journal={Contemporary Arab Affairs}, author={Al-Kuwārī, Alī Khalīfa}, year={2012} }
@book{2008a, title={General facility report}, url={http://www.polishmission.com/wp-content/uploads/2013/05/aam-general-facility-report.pdf}, author={American Alliance of Museums}, year={2008} }
@inbook{Ames_2001, address={New York}, title={Why post-millennial museums will need fuzzy guerrillas}, volume={New directions in anthropology}, url={http://UCL.eblib.com/patron/FullRecord.aspx?p=1707792}, booktitle={Academic anthropology and the museum: back to the future}, publisher={Berghahn Books}, author={Ames, M. M.}, editor={Bouquet, Mary}, year={2001}, pages={200–211} }
@inbook{Ames_2013, address={Milton Park, Abingdon, Oxon}, edition={3rd ed}, title={Introduction. Thirty-one propositions on changing museums: an introduction to the Glenbow case study}, url={http://UCL.eblib.com/patron/FullRecord.aspx?p=1207521}, booktitle={Museums and the paradox of change: a case study in urgent adaptation}, publisher={Routledge}, author={Ames, Michael M.}, year={2013}, pages={1–7} }
@inbook{Ashley_2012, address={Farnham}, title={Museums volunteers: between precarious labour and democratic knowledge community}, url={https://ebookcentral.proquest.com/lib/ucl/reader.action?docID=956300&ppg=122}, booktitle={Cultural policy, work and identity: the creation, renewal and negotiation of professional subjectivities}, publisher={Ashgate}, author={Ashley, Susan L. T.}, editor={Paquette, Jonathan}, year={2012}, pages={107–127} }
@article{Blanding_2015, title={Tate’s digital makeover transforms the traditional museum}, url={http://hbswk.hbs.edu/item/tates-digital-makeover-transforms-the-traditional-museum}, journal={Working Knowledge}, publisher={Harvard Business School}, author={Blanding, Michael}, year={2015} }
@inbook{Boylan_2004, address={Paris}, title={Managing people}, url={http://unesdoc.unesco.org/images/0014/001410/141067e.pdf}, booktitle={Running a museum: a practical handbook}, publisher={ICOM – International Council of Museums}, author={Boylan, Patrick}, editor={Boylan, Patrick J.}, year={2004}, pages={146–160} }
@inbook{Boylan_2006, address={Malden, Mass}, title={The museum profession}, volume={Blackwell companions in cultural studies}, DOI={10.1002/9780470996836.ch25}, booktitle={A companion to museum studies}, publisher={Blackwell}, author={Boylan, Patrick J.}, editor={Macdonald, Sharon}, year={2006}, pages={415–430} }
@book{Burdick_2008, address={New York}, title={Creative careers in museums}, url={http://ucl.eblib.com/patron/FullRecord.aspx?p=1052539}, publisher={Allworth Press}, author={Burdick, Jan E.}, year={2008} }
@inbook{2014a, address={New York}, title={Making a museum in the 21st century: a conversation}, booktitle={Making a museum in the 21st century}, publisher={Asia Society Museum}, author={C. Collier et al.}, editor={Chiu, Melissa}, year={2014}, pages={63–82} }
@book{Carpenter_2011, address={Oxford}, title={Project management in libraries, archives and museums: working with government and other external partners}, volume={Chandos information professional series}, publisher={Chandos}, author={Carpenter, Julie}, year={2011} }
@misc{2015a, title={Trendswatch 2015}, url={https://aam-us.org/docs/default-source/center-for-the-future-of-museums/2015_trendswatch_pdf_fnl_3EAAFDB042FEF931B479B9566.pdf?sfvrsn=2}, publisher={American Alliance of Museums}, author={Center for the Future of Museums}, year={2015} }
@book{Cilella_2011, address={Lanham, [Md.]}, title={Fundraising for small museums: in good times and bad}, volume={American Association for State and Local History book series}, url={https://www-dawsonera-com.libproxy.ucl.ac.uk/abstract/9780759119703}, publisher={AltaMira Press}, author={Cilella, Salvatore G.}, year={2011} }
@article{Davies_Shaw_2013, title={Diversifying the museum workforce: the Diversify scheme and its impact on participants’ careers}, volume={28}, DOI={10.1080/09647775.2013.776799}, number={2}, journal={Museum Management and Curatorship}, author={Davies, Maurice and Shaw, Lucy}, year={2013}, pages={172–192} }
@article{Exell_Rico_2013, title={‘There is no heritage in Qatar’: orientalism, colonialism and other problematic histories}, volume={45}, url={http://www.tandfonline.com.libproxy.ucl.ac.uk/doi/full/10.1080/00438243.2013.852069#.UxWLS4V-7aI}, DOI={10.1080/00438243.2013.852069}, number={4}, journal={World Archaeology}, author={Exell, Karen and Rico, Trinidad}, year={2013}, pages={670–685} }
@inbook{Fleming_2012, address={London}, title={Museums for social justice: managing organisational change}, volume={Museum meanings}, url={http://www.ucl.eblib.com/patron/FullRecord.aspx?p=1192523}, booktitle={Museums, equality and social justice}, publisher={Routledge}, author={Fleming, David}, editor={Sandell, Richard and Nightingale, Eithne}, year={2012}, pages={72–83} }
@inbook{Fleming_2013, address={Oxford, UK}, title={The essence of the museum: mission, values, vision}, url={http://doi.wiley.com/10.1002/9781118829059.wbihms201}, DOI={10.1002/9781118829059.wbihms201}, booktitle={The International Handbooks of Museum Studies}, publisher={John Wiley & Sons, Ltd}, author={Fleming, David}, editor={Macdonald, Sharon and Rees Leahy, Helen}, year={2013}, month={Dec}, pages={3–25} }
@inbook{Friedman_1994, address={London}, title={Museum people: the special problems of personnel management in museums and historical agencies}, volume={Leicester readers in museum studies}, url={http://ucl.eblib.com/patron/FullRecord.aspx?p=240183}, booktitle={Museum management}, publisher={Routledge}, author={Friedman, R.}, editor={Moore, Kevin}, year={1994}, pages={120–127} }
@inbook{Gardner_2011, address={Abingdon}, title={Ethical, entrepreneurial or inappropriate? Business practices in museums}, url={https://www-dawsonera-com.libproxy.ucl.ac.uk/readonline/9780203815465/startPage/281}, booktitle={The Routledge companion to museum ethics: redefining ethics for the twenty-first-century museum}, publisher={Routledge}, author={Gardner, James B.}, editor={Marstine, Janet}, year={2011} }
@misc{2008b, address={Doha}, title={Qatar National Vision 2030}, url={http://www.mdps.gov.qa/en/qnv/Documents/QNV2030_English_v2.pdf}, author={General Secretariat for Development Planning}, year={2008} }
@book{Genoways_Ireland_2003, address={Walnut Creek, CA}, title={Museum administration: an introduction}, volume={American Association for State and Local History book series}, url={http://www.ucl.eblib.com/patron/FullRecord.aspx?p=1351079}, publisher={Altamira Press}, author={Genoways, Hugh H. and Ireland, Lynne M.}, year={2003} }
@book{Goodlad_McIvor_1998, address={London}, title={Museum volunteers: good practice in the management of volunteers}, volume={The heritage}, url={http://www.tandfebooks.com.libproxy.ucl.ac.uk/ISBN/9780203976456}, publisher={Routledge}, author={Goodlad, Sinclair and McIvor, Stephanie}, year={1998} }
@book{Gray_2015, address={Basingstoke}, title={The politics of museums}, url={http://www.ucl.eblib.com/patron/FullRecord.aspx?p=4082310}, publisher={Palgrave Macmillan}, author={Gray, Clive}, year={2015} }
@misc{2015b, title={Letter from sixty  curators, critics and museum directors to UAE art institutions, and their affiliates}, url={http://gulflabor.org/2015/letter-from-sixty-curators-critics-and-museum-directors-to-uae-art-institutions-and-their-affiliates/}, author={Gulf Labor Artist Coalition}, year={2015} }
@article{Holmes_2003, title={Volunteers in the heritage sector: a neglected audience?}, volume={9}, DOI={10.1080/1352725022000155072}, number={4}, journal={International Journal of Heritage Studies}, author={Holmes, Kirsten}, year={2003}, pages={341–355} }
@inbook{Janes_2012, address={Malden, MA}, title={Museums, corporatism and the civil society}, booktitle={Museum studies: an anthology of contexts}, author={Janes, R. R.}, editor={Carbonell, Bettina Messias}, year={2012}, pages={549–561} }
@book{Janes_2009, address={London}, title={Museums in a troubled world: renewal, irrelevance or collapse?}, volume={Museum meanings}, url={http://libproxy.ucl.ac.uk/login?url=http://dx.doi.org/10.4324/9780203877456}, publisher={Routledge}, author={Janes, Robert R.}, year={2009} }
@article{Jung_2015, title={Diversity matters: theoretical understanding of and suggestions for the current fundraising practices of nonprofit art museums}, volume={45}, DOI={10.1080/10632921.2015.1103672}, number={4}, journal={The Journal of Arts Management, Law, and Society}, author={Jung, Yuha}, year={2015}, pages={255–268} }
@article{Kidd_2011, title={Enacting engagement online: framing social media use for the museum}, volume={24}, DOI={10.1108/09593841111109422}, number={1}, journal={Information Technology & People}, author={Kidd, Jenny}, year={2011}, pages={64–77} }
@article{Kotler_Kotler_2000, title={Can museums be all things to all people?: missions, goals, and marketing’s role}, volume={18}, url={https://www-tandfonline-com.libproxy.ucl.ac.uk/doi/abs/10.1080/09647770000301803}, DOI={10.1080/09647770000301803}, number={3}, journal={Museum Management and Curatorship}, author={Kotler, Neil and Kotler, Philip}, year={2000}, pages={271–287} }
@inbook{Kotter_2013, address={Lanham, Md.}, title={Leading change: why transformation efforts fail}, booktitle={Reinventing the museum: the evolving conversation on the paradigm shift}, publisher={AltaMira Press}, author={Kotter, J. P.}, editor={Anderson, Gail}, year={2013} }
@inbook{Lin_2011, address={London}, title={Ethics and challenges of museum marketing}, url={https://www-dawsonera-com.libproxy.ucl.ac.uk/readonline/9780203815465/startPage/224}, booktitle={Routledge companion to museum ethics: redefining ethics for the twenty-first-century museum / edited by Janet Marstine.}, publisher={Routledge}, author={Lin, Yung-Neng}, editor={Marstine, Janet}, year={2011}, pages={202–219} }
@inbook{Lord_Gerson_2013, address={Oxford, UK}, title={Governance: guiding the museum in trust}, url={http://doi.wiley.com/10.1002/9781118829059.wbihms202}, DOI={10.1002/9781118829059.wbihms202}, booktitle={The International Handbooks of Museum Studies}, publisher={John Wiley & Sons, Ltd}, author={Lord, Barry and Gerson, Rina}, editor={Macdonald, Sharon and Rees Leahy, Helen}, year={2013}, month={Dec}, pages={27–42} }
@book{Lord_Lord_2009, address={Lanham, Md}, edition={2nd ed}, title={The manual of museum management}, url={http://www.ucl.eblib.com/patron/FullRecord.aspx?p=1040733}, publisher={AltaMira Press}, author={Lord, Barry and Lord, Gail Dexter}, year={2009} }
@book{Lord_Markert_2007, address={Lanham, Md}, title={The manual of strategic planning for museums}, url={http://ucl.eblib.com/patron/FullRecord.aspx?p=1208895}, publisher={AltaMira Press}, author={Lord, Gail Dexter and Markert, Kate}, year={2007} }
@inbook{McLean_1997, address={London}, title={Future developments for marketing the museum}, url={http://libproxy.ucl.ac.uk/login?url=http://dx.doi.org/10.4324/9780203033661}, booktitle={Marketing the museum}, publisher={Routledge}, author={McLean, Fiona}, year={1997}, pages={215–224} }
@inbook{McLean_O’Neill_2007, address={Oxford}, title={'The social museum’ and its implications for marketing}, url={http://libproxy.ucl.ac.uk/login?url=http://www.tandfebooks.com/action/showBook?doi=10.4324/9780080550428}, booktitle={Museum marketing: competing in the global marketplace}, publisher={Butterworth-Heinemann}, author={McLean, Fiona and O’Neill, Mark}, editor={Rentschler, Ruth and Hede, Anne-Marie}, year={2007}, pages={215–225} }
@inbook{Mork_2004, address={Paris}, title={Marketing}, url={http://unesdoc.unesco.org/images/0014/001410/141067e.pdf}, booktitle={Running a museum: a practical handbook}, publisher={ICOM – International Council of Museums}, author={Mork, Paal}, editor={Boylan, Patrick J.}, year={2004}, pages={161–175} }
@inbook{Noble_2013, address={Milton Park, Abingdon, Oxon}, edition={3rd ed}, title={Commentaries from the field. Museum of Vancouver: a transformation in progress}, url={http://UCL.eblib.com/patron/FullRecord.aspx?p=1207521}, booktitle={Museums and the paradox of change: a case study in urgent adaptation}, publisher={Routledge}, author={Noble, Nancy}, editor={Janes, Robert R.}, year={2013}, pages={226–234} }
@misc{Olins_2014, title={A naming handbook}, url={http://www.slideshare.net/WolffOlins/a-naming-handbook-from-wolff-olins}, author={Olins, Wolff}, year={2014} }
@inbook{Rentschler_2007, address={Oxford}, title={Museum marketing: no longer a dirty word}, url={https://www-taylorfrancis-com.libproxy.ucl.ac.uk/books/9781136377433/chapters/10.4324%2F9780080550428-13}, booktitle={Museum marketing: competing in the global marketplace}, publisher={Butterworth-Heinemann}, author={Rentschler, Ruth}, editor={Rentschler, Ruth and Hede, Anne-Marie}, year={2007}, pages={12–20} }
@article{Sandell_2000, title={The strategic significance of workforce diversity in museums}, volume={6}, DOI={10.1080/13527250050148205}, number={3}, journal={International Journal of Heritage Studies}, author={Sandell, Richard}, year={2000}, pages={213–230} }
@article{Schwartz, title={How a museum re-branded itself to boost visitors by 600% (case study)}, url={http://gettingattention.org/articles/129/branding/museum-branding-case-study.html}, journal={Getting Attention}, author={Schwartz, Nancy E.} }
@inbook{Schwarzer_2013, address={London}, edition={3rd ed}, title={Commentaries from the field. No heroes: revisiting the museum leadership crisis}, url={http://ucl.eblib.com/patron/FullRecord.aspx?p=1207521}, booktitle={Museums and the paradox of change: a case study in urgent adaptation}, publisher={Routledge}, author={Schwarzer, M.}, year={2013}, pages={246–257} }
@inbook{Selwood_Davies_2013, address={Oxford, UK}, title={Policies, frameworks, and legislation: the conditions under which English museums operate}, url={http://doi.wiley.com/10.1002/9781118829059.wbihms203}, DOI={10.1002/9781118829059.wbihms203}, booktitle={The International Handbooks of Museum Studies}, publisher={John Wiley & Sons, Ltd}, author={Selwood, Sara and Davies, Stuart}, editor={Macdonald, Sharon and Rees Leahy, Helen}, year={2013}, month={Dec}, pages={43–68} }
@misc{Shone_Niner_2013, title={Successful fundraising at museums}, url={https://www.aim-museums.co.uk/wp-content/uploads/2017/03/Successful-Fundraising-at-Museums-2017.pdf}, publisher={Association of Independent Museums}, author={Shone, Helen and Niner, Judy}, year={2013} }
@inbook{Smith_2006, address={Malden, Mass}, title={The future of the museum}, volume={Blackwell companions in cultural studies}, url={https://www-dawsonera-com.libproxy.ucl.ac.uk/readonline/9781405157292/startPage/543}, booktitle={A companion to museum studies}, publisher={Blackwell}, author={Smith, C. S.}, editor={Macdonald, Sharon}, year={2006}, pages={543–554} }
@misc{2014b, title={Law No. (14) of 2014 Promulgating the Cybercrime Prevention Law}, url={http://www.pattonboggs.com/ViewpointFiles/05081f84-a4fb-4b41-8445-c9dfff3ee6bd/Cybercrime-Law-No-14-of-2014-Unofficial-English-Translation-November-2014.pdf}, author={State of Qatar}, year={2014} }
@article{Tobelem_1997, title={The marketing approach in museums}, volume={16}, DOI={10.1080/09647779700201604}, number={4}, journal={Museum Management and Curatorship}, author={Tobelem, Jean-Michel}, year={1997}, pages={337–354} }
@misc{ title={Branding the museum [Podcast]}, url={http://www.vam.ac.uk/content/articles/v/v-and-a-podcast-branding-the-museum/}, author={Victoria and Albert Museum} }
@misc{Williams, title={The basics of branding}, url={https://www.entrepreneur.com/article/77408}, journal={Entrepreneur Middle East}, author={Williams, John} }
@book{Exell_Rico_2014, address={Farnham}, title={Cultural heritage in the Arabian Peninsula: debates, discourses and practices}, url={https://www-dawsonera-com.libproxy.ucl.ac.uk/abstract/9781409470083}, publisher={Ashgate}, year={2014} }